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MailChimp

Transform Your Brand

Mailchimp is one of the most loved email marketing platforms. One reason, it offers powerful features to small and medium business, typically reserved to pricy enterprise platforms. With deep integrations, and multi-channel tools, it's no surprise Mailchimp is everywhere.

  • Develop automated messages for welcome series, birthdays, and anniversaries
  • Send abandoned cart, product recommendations, and retargeting
  • Integrate witSalesforcece, Shopify, WooCommerce, Eventbrite, and more
  • Create Facebook ads, Instagram ads, and Google remarketing ads
Campaign Analysis

Our project starts with a campaign analysis. We review how Mailchimp is being utilized. In addition, we meet with key stakeholders to understand business goals and past campaign operations. We provide technical guidance on configurations, settings, and rules — working with in-house or a third party to adjust. Data mapping, list hygiene, and automation rules are reviewed for strategic opportunities.

Content Strategy Review

We review data mapping, and audit existing content assets available online and used offline. We develop customer journey mapping and essential email communication opportunities. Working across personas, we analyze what type of content should be delivered, and at with what timing. We build automations, design/test emails, and ensure proper feedback loops are communicated to sales and other interested parties.

Email Template Optimization

Incorporating brand guidelines, PI Marketing Group designs and develops HTML email templates optimized for Mailchimp. We validate HTML/CSS, and take other steps to ensure high inbox deliverability. Similar to web design, email template design utilizes a modular approach. This allows for templates that are flexible and can be used in a variety of applications to display text, visuals, video thumbnails, buttons, and more.

Platform Training & Support

Strengthen your digital marketing skills. PI Marketing Group provides Mailchimp campaign training and support. We train users on process, features, and functionality. With training, and supporting documentation developed for your organization, you will have the ability and confidence to replicate essential operations within Mailchimp. Ongoing support is provided to users to discuss platform capabilities and new marketing ideas.